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  • Roseanne Myhill

How to use business software to create effective marketing strategies

In the digital age, marketing has evolved into a multi-faceted landscape where businesses can engage with their audience via multiple software and platforms. From social media to search engines, each platform offers unique opportunities to connect with potential customers. Crafting effective marketing strategies tailored to these platforms can significantly boost brand visibility and drive engagement.  


In this blog post, we'll explore different marketing strategies for popular platforms and how businesses can leverage them to achieve their goals. 


Social Media Platforms 

Social media platforms like Facebook, Instagram, Twitter, LinkedIn and TikTok provide immense opportunities for businesses to interact with their target audience. Here are some effective strategies: 


Content Variety: Create diverse content formats such as images, videos, stories and polls to keep the audience engaged. 

Influencer Collaborations: Partner with influencers relevant to your industry to reach a wider audience and build credibility. 

Paid Advertising: Utilise targeted advertising options offered by each platform to reach specific demographics and maximise ROI. 


Search Engine Marketing (SEM)

Search engines like Google offer powerful advertising platforms such as Google Ads. SEM strategies include: 


Keyword Optimisation: Conduct keyword research to identify high-volume and relevant keywords for your ads. 

Ad Extensions: Use ad extensions like site links, callouts and location extensions to enhance ad visibility and provide more information to users. 

Remarketing: Target users who have previously visited your website with personalised ads to encourage conversions. 


Email Marketing 

Email remains one of the most effective channels for customer engagement. Key strategies include: 

Personalisation: Tailor email content based on user preferences and behaviour to increase engagement and conversion rates. 

Segmentation: Divide your email list into segments based on demographics, purchase history, or engagement level to send targeted and relevant messages. 

Automation: Implement automated email workflows for sign-ups, welcome emails, lead magnet downloads, abandoned cart reminders and post-purchase follow-ups to streamline the customer journey. 


Content Marketing 

Content marketing will involve creating and distributing valuable, relevant content to attract and retain a clearly defined audience. Strategies include:

Blogging: Regularly update a blog with new,  informative and engaging content to establish authority in your industry and drive organic traffic. 

Video Marketing: Produce engaging video content for platforms like YouTube and Vimeo to educate, entertain and inspire your audience. 

Guest Posting: Collaborate with industry influencers or publications to reach new audiences and gain backlinks for SEO purposes. 



- [Content Marketing Institute - UK] (

- [Marketing Week - [Content Marketing] (

- [Campaign - UK] (

- [Econsultancy - Email Marketing] (

- [Search Engine Watch UK] (

- [Search Engine Journal - UK Edition] (

- [Social Media Examiner UK] (



Effective marketing strategies are essential for businesses to thrive in this competitive landscape. By understanding the unique characteristics of each platform and tailoring strategies accordingly, businesses can maximise their reach, engagement, and conversions. Whether it is social media, search engines, email, or content marketing, the key lies in staying adaptable, creative, and data driven. 


To find out more about how you can use the different platforms, to help streamline your marketing and effectively reach your customers.  


Drop us a note via the contact us form, email or if you fancy a chat right now call 07802 197347.   

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